London Men’s Fashion Week – AW15

London Men’s fashion week spring collection begin on friday the 9th of January, its’ a four day event with plenty to talk about. With men caring more and more about their image, an unprecedented grow has been registered in men’s fashion market, which saw its numbers growing by 18% between 2008 and 2013, experts say. According to Mintel, men’s fashion market will grow by 27% between 2013 and 2018 to reach £16.4 billion, with shopping online contributing to a big percentage of this numbers. As many as 65% of men in 2013 shopped for fashion online .

 This time we focused on the luxurious and classic.

Lutwyche AW15 Presentation and party at The Ice Tank didn’t disappoint. With stylist guests from the industries of fashion, film, and music, sets from top DJs creating the atmosphere, and elegant cocktails, Lutwyche presented a hand-crafted menswear collection. Using traditional English artisan techniques, the result could only be luxurious garments offering stunning menswear, cut to fit the 21st century Men. Soft and yet warm textures made with the finest horsehair canvas, tartan and elegant silhouette mark this collection.

IMG_7451Craig McGinlay & Gracie Opulanza


 Velsvoir Presentation and Cocktail Party

Held at The Edition Hotel, Velsvoir AW15 presentation and drinks party presented live model sets, featuring an exclusive range of prints from Gregory Emvy, a Russian artist that dedicates his life to painting, with an exceptional technique of contrasting light and dark tones. That’s exactly what we saw, paintings like live sketches, drawing influences from 1950s glamour and film noir, where models exhibit the printings cut into elegant menswear garments, surrounded by stylish and young guests from the fashion world.
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